Proposal by Warrgyizmorsch
Launch and performance marketing plan
Meta + Google ads for Nevash Fashion, for the next 3 months.
Where Nevash stands today
Checked on 14 Oct 2026
Today
- Store went live 3 weeks ago (23 Sept 2026)
- 95 products: 47 suits and co-ords, 43 sarees, 5 lehengas
- Prices ₹599 to ₹4,999. Middle price ₹1,699
- Every product already shows 14% to 46% off MRP
- No Meta ads running today. One ad ran from 8 Oct
- No Google Analytics or Google Ads tracking on the site
- No product reviews yet
- Instagram: 34 posts, 29 followers. Mostly product photos, 3 Reels
Already strong
- 8 photos per product on real models
- Detailed product descriptions
- Fast checkout (GoKwik) already installed
- Founders' influencer network for content
- Physical boutique in Burdwan
Fixes we make in week 1, before ads go live
Return policy says no returns on sale items
Every product is on sale. We rewrite it as a 7-day exchange with the real return address.
Size guide opens an empty box
We add a size chart in inches.
Three product page tabs are empty
We fill Fabric and care, Fit and measurements, Delivery and returns for all 95 products.
Shipping, COD and delivery time unclear
We show all three on every product page.
No reviews on any product
We add photo reviews and an automatic review request after delivery.
No WhatsApp, phone or address on the site
We add a WhatsApp button and the Burdwan store address and phone.
More week-1 fixes: bigger orders and tracking
Product pages only show "Recently viewed"
We add "Complete the look" so customers buy 2 pieces.
"Jimmy Choo Silk Suit Set" uses another brand's name
We rename it. Brand names get ads and Google Shopping listings rejected.
No Google tracking on the site
We install Google Analytics, Google Ads tracking and the product feed, and test Meta purchase tracking end to end.
Competitors, their offers and prices
Websites and Meta Ad Library, checked 14 Oct 2026
Libas
Aachho
Suta
GoSriKi
BIBA
Nevash
What this means for Nevash
No need to join the 50–70% off race
Nevash is already at or below their sale prices. Chanderi suit sets: Nevash ₹2,099–2,199, Aachho ₹2,089–3,179 after 50% off.
Win with better ads, not more ads
Big brands run 85–290 ads at a time.
No one shows proof well
Real try-ons, fabric close-ups and real reviews are our opening.
Give a reason to buy 2
Customers expect a multi-buy offer and a prepaid discount. We use both.
Festive and partywear that looks boutique-made, priced ₹999–₹3,399
Who we sell to
Women 24–45 across India buying for festivals, weddings and parties. They spend ₹1,500–3,500 per outfit.
What stops them
Fabric may look cheap in person, size may not fit, returns are hard with a new brand.
What we show them
Creator try-on videos, daylight fabric close-ups, size chart, real reviews, easy exchange and COD.
Where we sit on price
Above budget brands (GoSriKi, Libas ₹799–1,199), below premium (Aachho, Suta ₹2,500+).
Why trust Nevash
Founders from film and media, a real boutique in Burdwan.
Four ad angles we test
- Price: the boutique look under ₹3,500
- Proof: creators trying on the outfit
- Occasion: one outfit for each festival
- Story: the founders and the Burdwan boutique
Ad spend ₹50k to ₹1.5L: results over 3 months
80% Meta, 20% Google
These projections are estimates based on industry benchmarks and are not guarantees for results.
Month by month
Month 1
Launch and Diwali demand
Month 2
Ads learn who buys
Month 3
We scale what works
3 months
Total for the first 3 months
These projections are estimates based on industry benchmarks and are not guarantees for results.
How we calculated it
Average order ₹2,000
Middle price ₹1,699, lifted by 2-piece offers.
Meta
₹14 → ₹12 per click. 1.6% → 2.2% of visitors buy.
₹10 → ₹8.5 per click. 1.6% → 2.5% of visitors buy.
Margin 50–60%
We use 50% to stay safe, so ads break even at 2.0x.
Not counted
Sales from influencer posts and organic Instagram.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Customer journey
NEW CUSTOMERS
VISITORS WHO DIDN'T BUY
LEFT CARTS
Buy again: WhatsApp and email for the next occasion.
Funnels can be updated as required, to meet the KPIs.
Campaigns and budget split
Total: ₹50,000 in Month 1, ₹1,00,000 in Month 2, ₹1,50,000 in Month 3
Meta: Sales
Shows bestsellers to women 22–50 across India.
Meta: Creator ads
Runs influencer posts as ads from their handle.
Meta: Retargeting
Shows viewed products to site visitors and cart leavers.
Google: Shopping
Shows products when people search for sarees, suits, lehengas.
Google: Brand search
Catches people searching "Nevash".
Google: Search
Buying searches like "chanderi suit set online".
New ads we make every month
Nevash's team shares creator videos. We edit and design every ad.
The mix
- Creator try-on videos
- Fabric close-up videos
- Product carousels
- Offer posters
Diwali and launch offer
Launch week
₹200 off first order above ₹1,499. Free shipping on prepaid.
Karwa Chauth (29 Oct): red and maroon suits and sarees
Launch offer continues.
Diwali (Dhanteras 6 Nov, Diwali 8 Nov)
Buy 2, get 10% off. Buy 3, get 15% off. Extra 5% on prepaid.
Bhai Dooj (11 Nov) and wedding season: heavy work suits, silk sarees, lehengas
Buy 2, get 10% off continues.
Offer rules
No sitewide 50%+ sale
The most a customer saves on top of current prices is 20%.
Last order date on the site
We show the last order date for delivery before Karwa Chauth and Diwali.
2-piece offers lift order value
From about ₹1,700 to about ₹2,000 per order.
Prepaid discount
Cuts COD orders that get returned.
What we handle every month
- Campaign management: Meta and Google ads, run daily by Ali Asgar Bhalam, your dedicated media buyer
- Content creation: ad creatives made from raw videos shared by Nevash
- Video editing for every ad
- Automation setup: WhatsApp cart reminders, review requests after delivery, first-order offer popup
- CRO for landing and product pages, starting with the week-1 fixes
- Tracking: Google Analytics, Meta, Google Ads, product feed
- Offer plan for every festival and sale
- Weekly report and a monthly review call
Our fee
per month + GST
Onboard with us
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001
Includes
- Campaign management
- Content creation
- Video editing
- Automation setup
- CRO for landing and product pages
- Raw videos are shared by Nevash
- Ad spend is paid by Nevash directly to Meta and Google